More often than not, I get asked, “What is marketing? Why did you choose Marketing as your specialization during MBA? What is the difference between Sales & Marketing? Why do you like the subject so much?…”
To deal with all those questions as well as to satiate my inner desire of learning more about this beautiful field, I have started this blog. I hope to keep this site up & running for as long as I can. I also intend to keep the content of this blog very plain & simple and look at marketing from my own eyes. Marketing as a field is very subjective… Every other person can have his views or perspectives on issues related to marketing. This blog will reflect my views on marketing, albeit with a tinge of intelligence and background research.
Marketing has a lot of theory in it like any other science. But what makes it interesting is the practical aspect of it. There is no clear cut formula of success in marketing… It is a very dynamic field and it is changing as I am writing this post. A successful strategy in one market does not assure you of success in another. A media launch which was boasted to be the greatest success of all time in one part of the world could just manage to create a few ripples in another. Therefore a successful marketeer has to be a keen observant because he should always keep a tab of the changing preferences of his consumers/customers. Similarly, he should always be eager to learn, unlearn & relearn.
I hope my posts would come handy to people who like this field. I would always be welcome to criticisms, suggestions and healthy discussions… Will come up with my post on the topic ‘Marketing’ itself very soon.Till then… Bbye.
