Nimbooz is a packaged fresh lemon juice offering from the fold of Pepsico India. It is available in three different formats – Tetra pack, Glass bottle and a plastic pack, all at very affordable rates. Indians, traditionally like to quench their thirst by drinking lemon juice. It is very common to notice road side vendors [...]
Archive for March, 2011
Nimbooz – Ekdum Asli Indian
Posted in Marketing, Strategy, tagged Brand, Nimbooz, Positioning on March 27, 2011 | 1 Comment »
Unconventional distribution channel for Tata Nano
Posted in Sales, tagged Big Bazaar, Distribution Channels, Tata Nano on March 16, 2011 | Leave a Comment »
I read this interesting article on how Tata Nano is trying to ramp up its sales by exploring unconventional channels like the Big Bazaar outlets. This is the first of its kind in India where a retail chain is selling a car. The key here is to identify your target customer groups and then find [...]
Partha Basumatary
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