As it goes, every other person in a B-school thinks of himself/herself to be a marketing stud. In today’s ‘Ivy League’ environments where only fat salaries occupy the minds of the students, marketing as a field of study is usually treated without respect. So much so, people think that marketing is full of baseless strategies and arguments. This blog will aim at quashing any such notions because marketing in its true sense is what drives everything that is business.
I am a marketing enthusiast. I love the field and follow it passionately. I have done my MBA in Marketing & Strategy from IIM Lucknow. Currently I am working in a Pharmaceuticals company… My interests lie in brands, media campaigns, new product launches, rural marketing, distribution channel and a lot more…
